Sports marketing, data & tech

Capture your share of the attention market.

Your fans have a lot of other things to look at. MarketDivvy helps teams, leagues and sports brands win more of their attention with informed campaigns, energetic tactics and cutting-edge tech, and then turn it into tickets, sponsorship and loyalty.

Built by operators with 10+ years inside the NBA.

Every engagement starts on the whiteboard.
#1in NBA ticket-sales ROAS, five seasons running
10+ yrsrunning paid, digital and data programs inside the NBA
MetaFeatured in Meta and Instagram paid social case studies
Fast Co.Social work covered in Fast Company
What we do

Four ways we help you win more fan attention.

Use one service or bring us the whole game plan. Either way it's one team, one strategy and one set of numbers everyone agrees on.

Pick one, or run the whole play ↓

Paid Media

Every existing and emerging channel, planned around your schedule, your markets and your sales goals. Media that reaches fans where they actually are on game day and every day in between.

Our take

If fans are watching it, we can probably buy it.

  • Search
  • Programmatic
  • CTV & streaming
  • Streaming audio
  • Retail media
  • DOOH
  • AI search & new channels

Digital Products & Martech

The web, app, POS and streaming experiences fans touch, plus the stack that connects them. We plan, build and integrate ticketing and loyalty so every touchpoint knows who the fan is.

Our take

Your tech stack should be a starting lineup, not a junk drawer.

  • Web & app
  • POS
  • Streaming / OTT
  • Ticketing integrations
  • Loyalty platforms
  • CRM & marketing automation

Data Services

We've built customer data platforms for major leagues and companies. We design sports-specific attribution models and use AI to automate data work and turn it into clear next moves.

Our take

Less spreadsheet archaeology. More decisions.

  • CDP strategy & build
  • Sports attribution models
  • AI data automation
  • Dashboards & reporting
  • Audience modeling
How we work

Four quarters, every engagement.

  1. Scout

    We audit your channels, data and stack, then find where attention, and revenue, is leaking.

  2. Game plan

    A clear strategy tied to the numbers you care about: tickets, sponsorship, retention, lifetime value.

  3. Execute

    Campaigns, builds and integrations shipped fast, with creative that feels like your fans made it.

  4. Film review

    Attribution that holds up in the boardroom, plus a look at what we run back next season.

Who we work with

Any organization competing for fans.

Big league or small market, we bring the same pro-level playbook.

  • Pro teamsTicketing, membership, sponsorship and fan growth
  • LeaguesLeague-wide data platforms, media and digital products
  • College athleticsTicket sales, NIL-era content and donor engagement
  • Minor & emerging leaguesBuilding a fan base from the first game
  • Venues & eventsFilling seats for games, concerts and everything else
  • Sports brandsReaching sports fans through the channels they live on
Track record

We've been doing this from the inside.

Ticket sales
5 seasons

Led the entire NBA in ticket-sales return on ad spend for five years straight. That's the standard we hold every campaign to.

Paid social

Meta & Instagram case studies

Our paid social work has been featured by Meta and Instagram as examples of what sports advertising can do.

Press

Fast Company: "NBA social media champs"

Fast Company covered how our team's social work helped the Portland Trail Blazers lead the league.

Read the article
The team

Former team-side operators. Not career agency people.

MarketDivvy was founded by a marketer with more than a decade inside the NBA, leading paid social, paid media, digital products and data. We've sat in your seat, sat through your budget meetings and refreshed the ticket dashboard at 11pm on a Tuesday.

Every engagement is led by senior people and backed by specialists, so you get big-agency range with none of the bloat.

Talk to our team
StrategyRevenue-first plans for tickets, partners and fans
Media buyingPaid social and paid media, every channel
CreativeFast, fan-native content that sells
Product & engWeb, app, POS and streaming builds
MartechTicketing, loyalty and CRM integrations
Data & AICDPs, attribution and automation
Free attention audit

Find out how big your slice really is.

Tell us a little about your organization. Within two business days we'll send back a short, no-strings audit with:

  • Where your paid social and media spend is working, and where it isn't
  • Gaps in your data, attribution and martech stack
  • Three quick wins you can run this season

Prefer email? hello@marketdivvy.com

What can we help with?
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